The React
Blog.
Trends, technology, and thinking from the team building the future of live fan engagement.
FeaturedThe New Digital Ecosystem for Sports Fans
Something fundamental is changing in live sport. The stadium experience and the digital experience are no longer separate — and the organisations that understand how to connect every part of that journey will define what live sport looks like over the next decade.
Read article
Case Study: Turning an Indoor Athletics Crowd Into an Active Audience
They had a full arena, a knowledgeable crowd, and strong energy in the building. What they didn't have was meaningful digital engagement. Fans were watching, but not interacting. The goal was to change that without disrupting the sport itself.
Read more
The Future of Fan Engagement in Stadiums
Live events have always been built on shared experience. Tens of thousands of people reacting to the same moment at the same time. For a long time, the technology inside venues did very little to enhance that. That is starting to change, and the shift is happening quickly.
Read more
How AI Is Changing the Stadium Experience
Artificial intelligence is no longer something experimental. It is becoming part of the core infrastructure behind live events. Some of its impact is obvious to fans. Some of it happens entirely in the background. Both are shaping how people experience events in real time.
Read more
AR Experiences at Live Events: What Actually Works
Augmented reality has been talked about in live events for years. The reality has been inconsistent. At its best, AR creates moments fans remember and share long after the event ends. At its worst, it feels like a novelty that people try once and ignore.
Read more
Why QR Codes Quietly Became Essential to Live Events
QR codes have had an unusual journey. Created for tracking car parts, briefly hyped, then largely forgotten — until a pandemic made scanning second nature and changed everything for live events.
Read moreFollow React on LinkedIn
Get updates on new posts, events, and product news.