Privacy Policy

React — Fan Engagement Platform

Visual Edge Media Ltd

Last updated: 15 February 2026

Effective date: 15 February 2026

1. Introduction

Welcome to React ("App", "Platform", "we", "us", or "our"). React is a fan engagement platform designed for use at live sporting events, operated by Visual Edge Media Ltd, a company registered in the United Kingdom.

We are committed to protecting your privacy and being transparent about how we collect, use, and share your personal data. This Privacy Policy explains our practices in plain language and applies globally, wherever you access or use the App.

By using React, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the App.

Data Controller:

Visual Edge Media Ltd

United Kingdom

Email: info@reactapp.com

2. What Data We Collect

We collect the following categories of personal data:

2.1 Account & Profile Data

Name
Email address
Username / display name
Profile preferences

2.2 Event Interaction Data

Participation in polls, votes, reactions, and other in-app engagement features
Responses and selections made during live events
Timestamps and event identifiers associated with your interactions

2.3 User-Generated Content

Photos, videos, images, and other media you create or submit through the App
AR (augmented reality) content created using camera features, including content generated via Snap Camera Kit (see Section 6)
Text, captions, and messages you submit

2.4 Device & Technical Data

Device type, model, and operating system
App version
Unique device identifiers
IP address
Browser type (if accessing via web)
Crash logs and performance data

2.5 Camera & Sensor Access Data

When you grant permission, the App accesses your device camera and microphone to enable AR experiences, photo/video capture, and audio features
This access is temporary and occurs only while you are actively using the relevant feature
We do not continuously record or stream from your camera or microphone in the background

2.6 Usage Data

How you navigate and interact with the App
Features used, session duration, and frequency of use
In-app actions and engagement metrics

2.7 Communication Data

If you contact us for support or feedback, we retain the content of that communication.

What we do NOT collect:

Precise GPS location data — we do not track your geographic location
Financial or payment information — the App does not process payments

3. How We Use Your Data

We process your personal data for the following purposes and on the following legal bases under UK GDPR:

Purpose	Legal Basis
Providing the App and its core features (real-time fan interactions, polls, reactions)	Performance of contract (Art. 6(1)(b))
Displaying your content on venue screens during live events	Consent (Art. 6(1)(a))
Using your content for promotional and marketing purposes related to React or the event	Consent (Art. 6(1)(a))
Sending you information about future events and updates	Consent (Art. 6(1)(a)) or Legitimate interest (Art. 6(1)(f))
Improving the App, analysing usage patterns, and developing new features	Legitimate interest (Art. 6(1)(f))
Ensuring the security and integrity of the App	Legitimate interest (Art. 6(1)(f))
Complying with legal obligations	Legal obligation (Art. 6(1)(c))

3.1 Public Display of Content

Content you submit through the App — including photos, videos, AR creations, reactions, and poll responses — may be displayed publicly on venue screens, social media channels, and promotional materials associated with the event or the React platform. By submitting content, you consent to this public display. You may withdraw this consent at any time (see Section 8).

4. How We Share Your Data

We do not sell your personal data to third parties. We may share your data in the following limited circumstances:

4.1 Event Organisers & Venue Partners

We share aggregated, anonymised engagement data with event organisers and venue partners to facilitate the fan engagement experience. Individual-level data may be shared where necessary to deliver the service (e.g., displaying your username alongside your content on venue screens).

4.2 Service Providers

We use trusted third-party service providers for hosting, analytics, email delivery, and other operational functions. These providers process data on our behalf under data processing agreements and are bound by confidentiality obligations.

4.3 Snap Inc. (Camera Kit SDK)

See Section 6 for full details on data shared with Snap Inc. through Camera Kit.

4.4 Legal Requirements

We may disclose your data if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Visual Edge Media Ltd, our users, or the public.

4.5 Business Transfers

In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction. We will notify you of any such change.

5. Data Storage & Security

Your data is stored on secure servers with industry-standard encryption in transit (TLS) and at rest.
We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or alteration.
Access to personal data is restricted to authorised personnel on a need-to-know basis.
We conduct regular security reviews and assessments.

5.1 International Transfers

Your data may be processed in countries outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner's Office, or transfers to countries with an adequacy decision.

6. Snap Camera Kit — Third-Party SDK Disclosure

6.1 What is Camera Kit?

React integrates Snap Camera Kit, a software development kit ("SDK") provided by Snap Inc. Camera Kit powers augmented reality (AR) lenses and camera experiences within the App, allowing you to apply creative filters, effects, and AR overlays to your photos and videos.

6.2 Data Collected by Camera Kit

When you use AR or camera features powered by Camera Kit, Snap Inc. may collect the following data:

Device information: device model, operating system version, unique device identifiers
Usage data: which lenses/effects you use, how long you use them, interaction patterns with AR features
Camera and AR interaction data: technical data about how AR content is rendered on your device (this does not include saving or transmitting the actual images or video you capture unless you submit them through the App)
Performance and diagnostic data: crash logs, load times, and SDK performance metrics

6.3 How Snap Uses This Data

Snap Inc. processes this data in accordance with their own privacy policy. They may use it to:

Provide, maintain, and improve Camera Kit and AR experiences
Analyse usage trends and performance
Develop new features and products

For full details, please review Snap's Privacy Policy.

Your use of Camera Kit features is also subject to Snap's Terms of Service.

6.4 Opting Out of Camera Kit Data Collection

You have the right to opt out of data collection by Snap's Camera Kit:

Do not use AR/camera features: If you do not activate AR lenses or camera features in the App, Camera Kit will not collect data about you.
In-app settings: You can disable Camera Kit features in the App's settings menu, which will prevent the SDK from collecting data.
Device permissions: You can revoke camera access through your device's operating system settings at any time, which will prevent Camera Kit from functioning.
Contact us: You can email us at info@reactapp.com to request that Camera Kit data collection be disabled for your account.

Please note that opting out of Camera Kit will mean you cannot use AR lenses and certain camera features within the App.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy:

Data Category	Retention Period
Account & profile data	Duration of your account, plus 12 months after deletion
Event interaction data	24 months from the date of the event
User-generated content	Duration of your account, or until you request deletion
Device & technical data	12 months
Usage & analytics data	24 months (aggregated/anonymised data may be retained indefinitely)
Communication/support data	24 months from resolution

After the retention period expires, data is securely deleted or anonymised.

8. Your Rights

Under UK GDPR and applicable data protection laws, you have the following rights:

Right of access — Request a copy of the personal data we hold about you.
Right to rectification — Request correction of inaccurate or incomplete data.
Right to erasure ("right to be forgotten") — Request deletion of your personal data, subject to legal retention requirements.
Right to restrict processing — Request that we limit how we use your data in certain circumstances.
Right to data portability — Request your data in a structured, commonly used, machine-readable format.
Right to object — Object to processing based on legitimate interests, including for direct marketing purposes.
Right to withdraw consent — Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
Right to lodge a complaint — You may file a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk or your local data protection authority.

To exercise any of these rights, please contact us at: info@reactapp.com

We will respond to your request within 30 days. We may ask you to verify your identity before processing your request.

9. Children's Privacy

React is not directed at children under the age of 16. We do not knowingly collect personal data from children under 16. If you believe we have inadvertently collected data from a child under 16, please contact us immediately and we will take steps to delete that data.

10. Cookies & Similar Technologies

The App may use cookies, local storage, or similar technologies to:

Maintain your session and preferences
Analyse usage patterns
Improve performance

You can manage cookie preferences through your device or browser settings. Third-party SDKs, including Snap Camera Kit, may also use similar technologies as described in Section 6.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes:

We will update the "Last updated" date at the top of this page.
We will notify you through the App or via email where appropriate.

We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Visual Edge Media Ltd

Email: info@reactapp.com

For complaints regarding data protection, you may also contact the UK Information Commissioner's Office (ICO):

Website: https://ico.org.uk